Check the brief descriptions below and open your account to try it on your project.
Period until Payments
This report helps you to understand how many users prefer to pay in some days after their first visit or on the next levels.
On the horizontal axis, you could see the number of days since the install. There is the date range menu on the top right of the page where you control the date range of users. On the right part of the report, you can choose how many payments to track: from the first payment to all payments. If you choose “All payments”, the report will show you all days with the payments from one user. Also, you could track payments by levels instead of days of payment: just press “Levels” button.
At the screen below we see that 73 users made their 2nd payment in three days from the install.
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Users by Transactions
This report helps you to define the number of users that pay more than once.
To create the report, select the date of install, then pick up the number of payments, you’ll see the distribution of paying users throughout the number of their payments. You could also track the different segments of users. To do that, press “All users” button and select the segment that you want to check.
At the screen below we see that the app has 416 users who paid two times.
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Segments of Paying Users
This report will tell you more about different types of users. It divides paying users into five segments based on total amount of their payments.
To create the report, select the date of install, so, you could track the segment loading of paying users and the gross they bring. You could also separate the segments: just press “All users” button and select the segment that you want to check.
At the screen below we see that 16 users are the Grand Whales: they paid $10040 in total.
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User & Gross Structure
This report shows the structure of your gross and audience based on the time from the install date.
Select the date of install to track the gross and the distribution of paying users. You could also look at any segment of the users: just press “All users” button and select the segment that you want to check.
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Recency, Frequency, Monetary
This report brings you the deep understanding of your audience by tracking the number of payments and the total revenue from paying users.
To create the report, select the date of install, so, you’ll see the distribution of paying users throughout the number of their payments and the total gross they bring to you. You could also look at any segment of the users: just press “All users” button and select the segment that you want to check.
At the screen below we see that 11 users of the app frequently pay with the high amounts and that they bring you $2351 in total.
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Paying users activity
This report helps you to track the activity of those who pay in your app. You could track the average number of days that the paying users spend before to make the next payment.
Select the date of install to get the average number of days from the users last payments. You could also track any user segment: just press “All users” button and select the segment that you want to check.
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