As a game producer, you’re tasked with overseeing player engagement, monetization strategies, and the overall health of your product. Making informed decisions in these areas requires more than intuition — it demands actionable data.
devtodev offers a suite of analytics reports designed to provide the insights you need to elevate your game’s performance. In this article we collected all the essential reports every game producer should consider.
Retention Report
Retention metrics reveal how well your game retains users over time. By analyzing these patterns, you can identify which aspects of your app keep users returning and which areas may need improvement.
Key Insights:
- Player Return Rates: Monitor the percentage of players returning after their first session.
- Churn Analysis: Identify when and why players discontinue playing.
- Impact of Updates: Assess how new features or updates influence retention rates.
- Custom Retention: Track how players return to new features or functionality after trying them for the first time.
Actionable Steps:
- Enhance Onboarding: If early retention is low, consider refining the onboarding experience to better engage new players.
- Content Updates: Regularly introduce fresh content to maintain player interest and prolong engagement.
Read our Free eBook - Basic Retention Metrics
Game Structure Report
Understanding how players move through your game’s content is crucial for balancing difficulty and ensuring long-term engagement. The Game Structure Report helps producers analyze completion rates across different game levels, locations, or key milestones.
Key Insights:
- Level Completion Rates: Identify where players get stuck or drop off.
- Location-Based Engagement: Track player activity across different in-game locations.
- Bottlenecks in User Progression: Spot areas where players struggle and may need balancing.
Actionable Steps:
- Adjust Difficulty Curves: If many players drop off at a specific level, fine-tune the challenge or offer support mechanisms.
- Enhance Reward Systems: Keep players engaged by providing incentives to complete challenging stages.
- Improve Level Design: Use player flow data to refine layouts, pacing, and content delivery.
Read more: Exploring Game Analysis with devtodev: Monetization
Economy Balance Report
A well-balanced in-game economy ensures that players find value in earning and spending virtual currency, which is vital for sustained engagement and monetization.
Key Insights:
- Currency Flow: Monitor how players earn and spend in-game currency.
- Currency balance by level: Track how much virtual currency is bought, earned, spent and kept in accounts on each level.
- Economic Stability: Detect signs of inflation or imbalance that could affect gameplay.
Actionable Steps:
- Adjust Pricing: Modify item prices to reflect their perceived value and demand.
- Introduce Sinks: Create mechanisms to remove excess currency from the game, maintaining economic balance.
Read more: Game Level Progression
Conversion to Payments Report
A strong player base is great, but if users aren’t converting into paying players, your revenue potential is limited. The Conversion to Payments Report helps producers track the flow of non-paying users to paying users and analyze their purchasing behavior.
Key Insights:
- First-Time Purchasers: How many users make their first purchase and how long does it take from the first session?
- Repeat Purchases: What percentage of paying users continue to spend?
- Purchase Behavior Trends: Are there specific moments when players are most likely to convert?
Actionable Steps:
- Re-Engage Potential Payers: Use targeted offers or discounts for users who engage frequently but haven’t purchased.
- Analyze Repeat Buyers: Identify what keeps users spending and build mechanics that encourage long-term engagement.
Read more: Main Metrics. Paying Conversion
Conversion Funnels
Conversion funnels track the steps players take to complete specific actions, such as making a purchase or completing a level. Understanding these pathways helps identify obstacles and improve the player experience.
Key Insights:
- Drop-Off Points: Determine where players abandon processes like tutorials or in-game purchases.
- Feature Engagement: Assess which game features encourage progression and which may deter players.
Actionable Steps:
- Simplify Processes: Reduce complexity in critical pathways to enhance user experience.
- Provide Incentives: Offer rewards to motivate players to complete desired actions.
User Segmentation
Not all players interact with your game in the same way. User segmentation allows you to categorize players based on behavior, preferences, and spending habits, enabling targeted strategies.
Additionally, the Cohort Analysis Report lets you compare performance metrics across user segments or different app versions, helping you spot trends or issues early.
Key Insights:
- Player Segments: Automatically classify users based on their in-game behavior, purchase history, or engagement level.
- High-Value Users: Identify top spenders or highly engaged players to target them with exclusive offers.
- Retention and Churn Rates: Compare how various segments retain or lose interest over time.
Read more: 4 Simple Methods of Paying Audience Segmentation
Actionable Steps:
- Customized Content: Develop content updates or events tailored to specific player segments.
- Targeted Marketing: Send customized push notifications based on player behavior to encourage re-engagement, upsells, or special event participation.
- Compare Game Versions & Test Hypotheses: Use Cohort Analysis to track how different app updates affect retention and revenue. If data reveals new engagement trends, run A/B tests to validate changes before rolling them out globally.
Read more: A/B Testing in LiveOps
Custom Dashboards
Every game is unique, and different producers prioritize different key performance indicators. devtodev’s Custom Dashboards allow you to create personalized monitoring setups by combining multiple metrics in one place.
Key Insights:
- Personalized KPI Tracking: Select and display only the most relevant metrics for your game.
- Real-Time Monitoring: Keep an eye on player activity, revenue trends, and retention patterns.
- Flexible Data Visualization: Combine different data sources into a single view for better choices.
Actionable Steps:
- Customize Reports: Choose specific performance indicators based on your game’s needs.
- Improve Decision-Making: Quickly identify issues and opportunities without navigating multiple reports.
Read more: How to Create an Ideal Dashboard for Analyzing Mobile Games and Apps
Enhance Your Game with Data-Driven Decisions
Leveraging these devtodev reports empowers you to make informed decisions that enhance player satisfaction and drive monetization. By regularly analyzing these insights, you can adapt to player needs, optimize game mechanics, and stay ahead in the competitive gaming industry.
Ready to unlock your game’s full potential? Explore devtodev’s comprehensive analytics tools and transform your data into actionable strategies.