Game Market Overview. The Most Important Reports Published in February 2025
Game Market Overview. The Most Important Reports Published in February 2025
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All about mobile, PC and console games as of February 2025: top-grossing games, most popular games, worldwide downloads, number of players, trends on different markets, and more
Overview
Game Market
Predictions
Mobile Games

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devtodev use case on how our support outsourcing team improved SketchAR app rating from 3 to 4 stars
Multichannel and Omnichannel Support: Best Ways to Organize User Communication
Multichannel and Omnichannel Support: Best Ways to Organize User Communication
from this article, you'll find out: what is Multichannel and Omnichannel Support? Pros and cons of omnichannel. And key communication channels to ensure the best user support
Main Metrics. Total Daily Play Time
Main Metrics. Total Daily Play Time
Total Daily Play Time: formula, how to calculate it, what information you can find out, how to keep track
Кey Support Trends: Learn from the Past and Change the Future
Кey Support Trends: Learn from the Past and Change the Future
Development of Customer Support trends: personalization, growing complexity, privacy concerns, the evolution of the views on customer experience and what's in store for the Customer Support business?
A/B Testing in LiveOps
A/B Testing in LiveOps
How to A/B test your LiveOps? Start with an experiment idea, generate options, choose the right metrics, prepare a sample, test and interpret the results
Main Metrics. Rolling Retention
Main Metrics. Rolling Retention
Rolling Retention: we explain what is it, how you can calculate it, why you need it and what is the difference between classic retention and rolling retention
Main Metrics. FTUE
Main Metrics. FTUE
FTUE or First Time User Experience: what it is, what influences it, how to improve it to get acquire more users for your application or game
Game Analyst: Job, Career and How to Start
Game Analyst: Job, Career and How to Start
Game Analyst: how to start, some common interview questions, career and how to become a gaming analyst if you major in arts or in sciences
Non-paying users: to support or not to support?
Non-paying users: to support or not to support?
Do you provide support services to non-paying players? Why it is necessary for any app or game
4 Simple Methods of Paying Audience Segmentation
4 Simple Methods of Paying Audience Segmentation
User segmentation: how to divide paying audience using different methods
Main Metrics. Social LTV
Main Metrics. Social LTV
What is Social LTV or Social Lifetime Value: its components, calculation formula and examples
Main Metrics. Funnel
Main Metrics. Funnel
What is conversion funnel in analytics: how to build it, how to use it, why you need it and some examples of funnel
25 Things Analysts Hate
25 Things Analysts Hate
What do analysts find frustrating in their work, colleagues, and even themselves? Here are three amusing anecdotes about analysts and a list of the things that can occasionally bother them
Main Metrics. Retention
Main Metrics. Retention
What is Retention metric: how to calculate and improve it, what are the good and the bad values and some examples of retention usage
The Key Considerations to Choose the Best Push Notification Provider
The Key Considerations to Choose the Best Push Notification Provider
How to choose the best push notification provider: 5 key considerations
Game Analytics Metrics Glossary
Game Analytics Metrics Glossary
Product and game metrics for data analysis: full list with definitions and acronyms.
5 App Marketing Strategies Every Game Developer Needs to Consider
5 App Marketing Strategies Every Game Developer Needs to Consider
Five basic app and game marketing strategies: soft launch, referral campaigns, reaching out to gaming influencers, app store optimization and app reviews
5 Key Soft Skills of a Game Analysts
5 Key Soft Skills of a Game Analysts
What are soft skills? Here are hints, tips, and examples on how an analyst can effectively organize their work with people to become a proficient analyst
Main Metrics. Lifetime
Main Metrics. Lifetime
Lifetime metric for game or app analysis: what it is, how to calculate it, how to use it, difference between Lifetime and Lifetime Value
Main Metrics. Churn Rate
Main Metrics. Churn Rate
What is churn rate - an important product metric and how to measure user drop-off in your app or game
Useful Tips on Providing Tech Support to Paying Customers
Useful Tips on Providing Tech Support to Paying Customers
Welcome the last article in a series on mobile app and game support by Ekaterina Rogacheva from Azur Games, written in collaboration with the devtodev educational center.
How to Improve a Free-to-Play In-Game Store
How to Improve a Free-to-Play In-Game Store
How to optimize an in-game store for users: make it more comfortable and profitable. Difference between customer behaviour on local markets and some useful hints and tips.
Main Metrics. Sticky Factor
Main Metrics. Sticky Factor
What is Sticky Factor or Stickiness Factor, how to measure it in a game, how to improve it and evaluate users’ loyalty
Main Metrics. K-factor
Main Metrics. K-factor
How to calculate project virality using k-factor formulas? Some useful examples and recommendations on boosting virality
Main Metrics. Active Users (DAU, WAU, MAU)
Main Metrics. Active Users (DAU, WAU, MAU)
Active Users (DAU, WAU, MAU) - who are they, how to calculate them, why you definitely need to know the values of these metrics, and more
10 Best Game Design YouTube Channels
10 Best Game Design YouTube Channels
If you work in the game design industry or just like games, this selection of Youtube channels is for you!
Main Metrics. Downloads
Main Metrics. Downloads
Let's discuss what types of installs apps may have, how to increase their number and what traffic parameters we should pay attention to after purchasing them
An Introduction to Seamless In-game Ads
An Introduction to Seamless In-game Ads
This article will walk you through the specifics of the new Seamless Ads format and will give you some valuable tips on integrating the ad format into your game.
Main Metrics. ROI
Main Metrics. ROI
What is ROI? What are the best ways to calculate return on investment? How to track return rate?
6 Tips To Improve Your ASO
6 Tips To Improve Your ASO
If you wish to have a more successful app with loads of visibility and downloads which has high income-generating potential - you got to pay more attention to your ASO strategy.
Why Support is Important. Pros And Cons of Different Integration Options
Why Support is Important. Pros And Cons of Different Integration Options
Here is the first article of the ”Support of mobile projects in details” series - a collaboration project of devtodev and Azur Games.
Main Metrics. LTV
Main Metrics. LTV
Let’s find out which methods of calculating LTV exist at the moment, what you can and should use this metric for, as well as some pitfalls with using it.
Tips to Keep in Mind to Develop Better UX Mobile Games
Tips to Keep in Mind to Develop Better UX Mobile Games
Meet the new guest article which can help you to develop mobile games with good UX
Main Metrics. Paying Conversion
Main Metrics. Paying Conversion
Here's how you need to calculate the paying conversion and how it affects your revenue.
20 Best Books for Game Analysts
20 Best Books for Game Analysts
Find out the list of best books for game analysts which can broaden your horizons
devtodev’s Map of Key Analytics Metrics in Games
devtodev’s Map of Key Analytics Metrics in Games
The map will help you with the basics in game analytics and shows how metrics influence each other.
Free-to-Play Games: Top Players' Concerns and How to Address Them
Free-to-Play Games: Top Players' Concerns and How to Address Them
Find out how you can understand your players better and improve your customer support in free-to-play games.
Case: How Epic Mine Authors Improved Their Tutorial Conversion
Case: How Epic Mine Authors Improved Their Tutorial Conversion
The devtodev team and Black Temple studio told how they managed to double the conversion of Epic Mine tutorial.
Main Metrics. Cumulative ARPU
Main Metrics. Cumulative ARPU
Cumulative ARPU is one of performance indicators which can help you see traffic's quality.
70 Links to Become a Better Game Analyst
70 Links to Become a Better Game Analyst
We at devtodev collected 70 great links which would be useful for game analysts and game developers.
Main Metrics. ARPU and ARPPU: What's the Difference?
Main Metrics. ARPU and ARPPU: What's the Difference?
Here's how you can distinguish ARPU and ARPPU and take your games to the next level.
Main Metrics. Average Revenue Per Paying User
Main Metrics. Average Revenue Per Paying User
Let's find out how this metric can help you understand the reaction of your paying users.
Main Metrics: Average Revenue Per User
Main Metrics: Average Revenue Per User
Average Revenue Per User is one of the most popular and most important monetization metrics in game analytics.
10 New devtodev Features
10 New devtodev Features
Check out the new features that you can try today and use to improve your games.
Vegas Words – Downtown Slots Deconstruction
Vegas Words – Downtown Slots Deconstruction
Get to the bottom of the Vegas Words – Downtown Slots by Playtika and find out their reasons of success in devtodev's deconstruction.
The 9 Best App Store Optimization (ASO) Tactics for Mobile Games
The 9 Best App Store Optimization (ASO) Tactics for Mobile Games
How do you approach ASO for your mobile games? Here are the 9 best tactics for you to choose from.
5 Things to Consider When Promoting Mobile Games and Apps
5 Things to Consider When Promoting Mobile Games and Apps
Find out the best 5 tips on user acquisition and marketing for mobile apps and games.
25 Key Metrics to Track User Loyalty
25 Key Metrics to Track User Loyalty
Let's check how to measure user loyalty of your games with these metrics.
Seasonality Of The Project: Do Not Be Afraid Of Summer Recession
Seasonality Of The Project: Do Not Be Afraid Of Summer Recession
What does seasonality mean for your game project, how can you calculate it and then benefit from it? Find out now!
9 Ways to Make Your Revenue Forecast More Accurate
9 Ways to Make Your Revenue Forecast More Accurate
Read about 9 proven ways that will help you make your revenue forecast more accurate.
On Correlation & Causal Relationship in Analytics
On Correlation & Causal Relationship in Analytics
Find out everything about correlation, how to see it and distinguish from casual relationship when analyzing your game product.
Versions: Track the Evolution of Your Game
Versions: Track the Evolution of Your Game
Track the evolution of your game and make your product better and better with each next version!
New Powerful Features in the Funnels Report
New Powerful Features in the Funnels Report
Check out new powerful features in funnels report! Spoiler: now you can also build a funnel of 20 steps instead of 10!
Labels: How Could We Live Without Them Before?
Labels: How Could We Live Without Them Before?
Welcome new Labels feature which allows you to add different labels to the time axis of the graph.
How To Optimize Your Game Tutorial
How To Optimize Your Game Tutorial
Read the article and learn how the Tutorial Dynamics report helps to measure the efficiency of the first session.
5 Analytics Tips for Game Developers
5 Analytics Tips for Game Developers
We have gathered together some advice that can help to enhance and improve game performance.
Best Practices for Subscription-Based App Analytics
Best Practices for Subscription-Based App Analytics
Read the article to learn why this monetization model requires high-quality analysts.
How To Answer All the Questions About Your App With One Report?
How To Answer All the Questions About Your App With One Report?
Learn how the Performance report helps to understand everything about the current state of your project.
User Profiles in Analytics, or How To Become a Sherlock Holmes
User Profiles in Analytics, or How To Become a Sherlock Holmes
Learn how to take a fresh look at your project by estimating user behaviors with User Profiles report.
5 devtodev Reports That Will Be Useful for Every Project
5 devtodev Reports That Will Be Useful for Every Project
This article is an overview of the 5 most important reports that are crucial to improve your project.
9 Tips on Setting Application Analytics
9 Tips on Setting Application Analytics
Learn the fundamentals of mobile app measurement and how to do it most efficiently.
6 Trends in Analytical Systems in 2016
6 Trends in Analytical Systems in 2016
We would like to present to you the trends in the development of analytical systems, as we see them in devtodev.
How to Analyze Your Paying Audience? Chapter 3: Repayments and Conversion
How to Analyze Your Paying Audience? Chapter 3: Repayments and Conversion
In this article we are going to talk about repeat payments and time of conversion into payment in mobile apps and games
How to Analyze Your Paying Audience? Chapter 2: The Revenue Structure
How to Analyze Your Paying Audience? Chapter 2: The Revenue Structure
This article focuses on the revenue structure and how you can analyze it.
How to Analyze Your Paying Audience? Chapter 1: RFM-analysis
How to Analyze Your Paying Audience? Chapter 1: RFM-analysis
In the first article we dig into segmentation by recency, frequency and RFM-analysis for paying users.
Meet 6 New Payment Reports
Meet 6 New Payment Reports
Check the brief descriptions below and open your account to try it on your project.
28 Key Metrics to Track Performance of Your Mobile App
28 Key Metrics to Track Performance of Your Mobile App
We've gathered all the key metrics for mobile applications that developers need to track
Key Monetization Metrics
Key Monetization Metrics
The main monetization metrics that you can use in any app or game project
Acquisition and Engagement Metrics
Acquisition and Engagement Metrics
Get to know major acquisition and engagement metrics that can be implemented for any app regardless of its type
Six Advantages of Being Data-Driven
Six Advantages of Being Data-Driven
Here are the advantages of being data-driven and using analytics to reaching your goals.

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