Lifetime Value — the Most Important Performance Metric
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Read a free ebook on Customer Lifetime Value and find out the five best ways of calculating it, the metrics it can influence, and how it helps your business grow and prosper
January 26, 2023
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Basic Retention Metrics
Download and read our free ebook on crucial retention metrics: FTUE, average session length, total daily playtime, sticky factor, churn rate, lifetime, DAU, MAU, WAU
Basic Monetization Metrics
Download and read our free book on crucial monetization metrics: paying conversion, paying users, ARPU, ARPPU, cumulative ARPU, LTV, and social LTV
Basic Acquisition Metrics
Download and read our free book on three crucial acquisition metrics - ROI, k-factor, and downloads. Learn about ways of calculating, using, and improving them.
In-game Store: How to Boost your Revenue
Read this book to get detailed and most comprehensive information on in-game stores: how to make them more comfortable for users, how to set prices, how to arrange items, and much more
How to Analyze Promotional Activities in Games
Learn how to select the optimal timing and duration for promotion period, to define the type and amount of promotion, and how to derive the right conclusions when analyzing it.
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