2014 was a year of significant advancements for devtodev, introducing new analytics tools, enhanced reporting features, and expanded SDKs to improve how developers track user behavior and optimize their products. Below are the key milestones from this year.
Custom Event-Based Funnels
We introduced funnels based on custom events, allowing developers to analyze how users move through an app’s conversion cycle. This feature made it possible to:
-
Track the exact points where users drop off
-
Identify engagement bottlenecks
-
Improve user experience with better onboarding and retention strategies
Upgraded My Apps Dashboard
To save developers time, we expanded pre-built dashboards to provide instant access to key metrics without setting up custom reports. The dashboards included:
-
Daily Trends: Growth indicators like new users and transactions
-
Live Data: Real-time updates every five minutes
-
Usage Metrics: Insights into audience volume and activity
-
Monetization Metrics: A complete view of revenue and user spending
User Segmentation by Behavior
We introduced advanced segmentation, allowing developers to group users based on:
-
Country and language
-
Session length
-
Funnel conversion rates
-
Engagement levels (new vs. loyal users)
This made it easier to analyze the impact of updates and compare metrics across different user groups.
Read more: Mobile App User Segmentation: Goals And Tips
New Unity Core SDK
Recognizing the growing demand for Unity-based analytics, we released the Unity Core SDK, featuring:
-
Built-in game metrics like DAU, ARPPU, and retention
-
Custom events tracking
-
Payments and in-app purchases
-
Fraud detection for cleaner revenue data
Enhanced Retention Tracking
We improved retention calculation, adding:
-
1-day retention (percentage of users returning the day after their first launch)
-
7-day retention (percentage returning a week later)
These new metrics helped developers better understand early engagement and user retention trends.
Read more: User Retention: Measure by Hours or Calendar Days?
Push Notifications Tool
We launched a push notification service to help developers communicate with users directly. The tool allowed segmentation by:
-
First launch date
-
Paying vs. non-paying users
-
Country and language
-
Usage frequency
Delivered messages could then be analyzed to track user engagement and conversions.
New Acquisition Tracking Tool
We added marketing attribution tracking, integrating with Mobile App Tracking and AppsFlyer to monitor:
-
Installs per advertising channel
-
Revenue and conversion rates from acquired users
-
ARPU and ARPPU per traffic source
Read more: 28 Key Metrics to Track Performance of Your Mobile App
Automated ROI Calculation for Mobile Advertising
To support marketing teams, we introduced automated ROI tracking, allowing advertisers to:
-
Assign costs to campaigns and measure profitability
-
Analyze CPI, ARPU, and paying conversion rates
-
Track the break-even point of user acquisition efforts
Redesigned “My Apps” Dashboard
We reconstructed the “My Apps” dashboard to simplify navigation and make key insights available in just two clicks. The update included:
-
Daily trends graphs with real-time data
-
Engagement metrics visualization
-
Financial stats dashboard for revenue tracking
Cohort Reports for Retention and Monetization
We introduced cohort-based analytics, including:
-
Retention rate by cohort (measuring user return rates over time)
-
Rolling retention (percent of users who remain active over a set period)
-
Paying conversion by cohort (tracking monetization speed among new users)
Let us know what you think!
Check out our demo to see how it works in action!