From analyzing promotional activities to improving tutorial conversion rates and introducing Cumulative ARPU reporting, here’s a look at the key updates from this year.
How to Analyze Promotions in Games
We released a white paper on analyzing promotional activities in games, written by our head analyst, Vasily Sabirov. This guide covered:
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How to evaluate promo campaign success
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Common mistakes developers make with promotions
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Industry best practices and recommendations
This resource helped game developers optimize promotions for maximum engagement and revenue.
Read our free eBook: How to Analyze Promotional Activities in Games
Labels: Track Changes in Your Analytics
To help developers track significant changes in their apps, we introduced Labels, a feature that:
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Automatically marks key events (e.g., new updates, promotions, pricing changes)
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Provides context for revenue or engagement spikes
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Allows for both point-based and interval-based tracking
This eliminated guesswork and made trend analysis much faster.
Tutorial Conversion Report
We launched Tutorial Conversion, a new metric specifically for game developers. This metric:
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Measures the percentage of new users who complete the tutorial
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Helps identify barriers that cause drop-offs
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Correlates with 1-day retention, ARPU, and first payment conversion
This provided deeper insights into first-time user experience (FTUE) and helped developers optimize onboarding.
Read more: Case: How Epic Mine Authors Improved Their Tutorial Conversion
Hint Board for Smart Notifications
We introduced Hint Board, an AI-powered insights tool that:
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Highlights key trends in your metrics (e.g., record highs/lows)
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Identifies patterns in retention, revenue, and engagement
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Suggests relevant reports and learning resources
This made analytics more accessible, providing actionable insights without manual analysis.
Transposed Table Report & Search Function
To improve data visualization and analysis, we launched:
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Transposed table reports for better report structuring
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A new search function for finding specific parameter values in custom events
These updates provided more flexibility and speed in report generation.
New Features in Transaction & Funnel Reports
To enhance transaction analysis, we added:
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Breakdowns of transactions into Normal, Invalid, Test, and Cheat categories
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A new Install event in conversion funnels for tracking early-stage user behavior
These features improved fraud detection and user journey analysis.
Read more: Main Metrics. Funnel
Cumulative ARPU Report: Tracking Long-Term Revenue
We introduced the Cumulative ARPU Report, allowing developers to:
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Measure revenue per user over time
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Compare user cohorts before and after updates
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Track long-term monetization trends
This eliminated the need for manual calculations and provided instant insights into revenue trends.
Read more: Main Metrics: Average Revenue Per User
Let us know what you think!
Check out our demo to see how it works in action!