2019 was a transformative year for devtodev, bringing a major infrastructure upgrade, new reporting capabilities, and expanded integrations to enhance game analytics. From improving data processing speed to introducing new monetization insights, here’s a look at the most impactful updates.
New Clustered Storage System for Faster Analytics
To improve data processing efficiency, we launched a new clustered storage system, ensuring:
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Faster report generation and event tracking
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More stable data processing for large datasets
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More accurate user segmentation and funnel creation
This upgrade also introduced custom threshold sums, allowing developers to categorize users into Dolphins, Whales, and Minnows based on spending behavior.
Major devtodev Interface Update
A redesigned interface provided users with a more intuitive experience and access to several new features, including:
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Flexible retention charts
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Churn Rate metric to track user drop-offs
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Improved report navigation with fewer clicks
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Advanced User Flow report with two tracking modes
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Cohort analysis for behavioral comparisons
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ABC/XYZ analysis for deeper game economy insights
Users could seamlessly switch between the old and new versions before fully transitioning.
Read more: App Cohort Analysis
Competitor Analysis with DataMagic Integration
We introduced a Competitor Analysis Report, powered by DataMagic, to help developers:
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Compare their game’s downloads and revenue with market leaders
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Track competitors’ performance in the Apple App Store and Google Play Store
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Make informed decisions based on industry benchmarks
New Integrations: Branch & Kochava
To expand user acquisition tracking, we added integrations with:
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Branch.io, enhancing cross-platform user tracking
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Kochava, a leading mobile data attribution platform
These joined existing integrations with AppsFlyer, Tune, and Adjust, giving users more flexibility in tracking marketing performance.
Enhanced Reporting Features
Throughout 2019, we rolled out several key reporting improvements, including:
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Conversion by Days in Funnels, allowing deeper funnel analysis
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Downloadable Retention Data, making it easier to analyze user engagement
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Expanded Custom Events, enabling multi-parameter event tracking
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Improved SQL Wizard, with the ability to stop queries at any time
These enhancements provided more detailed insights into user behavior and improved data accessibility.
Cumulative ARPU Report for Long-Term Monetization Insights
To help developers assess traffic quality and revenue growth, we introduced the Cumulative ARPU Report, allowing users to:
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Track revenue per user over time
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Compare monetization trends across different cohorts
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Identify the payback period of new user acquisitions
This report eliminated manual calculations, offering instant insights into lifetime revenue potential.
Let us know what you think!
Check out our demo to see how it works in action!