2022 was a year of powerful automation, deeper insights, and enhanced user engagement tools at devtodev. From AI-powered payment predictions to A/B testing and lookalike audience targeting, here’s how we made analytics smarter and more actionable.
Smarter Data Insights with Conditional Formatting & Custom Formulas
We enhanced data analysis and visualization with:
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Conditional formatting – Instantly highlight key trends in tables with color-coded values.
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Stacked bar & area charts – Compare multiple metrics in a single graph for a clearer picture.
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Custom event formulas – Calculate conversion rates, purchase behavior, and engagement trends directly in devtodev — no SQL needed.
These updates made pattern recognition and trend spotting faster than ever.
Read more: Color Code your Data to Simplify Interpretation and Enhance Analysis
Advanced RFM Analysis for Better Segmentation
We upgraded RFM analysis to ten customizable user segments, helping teams:
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Identify high-value customers like Champions & Loyal Users.
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Spot at-risk payers and re-engage them before churn.
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Export segments to send personalized offers or push notifications.
More granular targeting means better retention and monetization.
AI-Driven Payment Prediction
Will a new user ever pay? Our machine learning-powered prediction model now categorizes users as:
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Will Pay – Engage them with higher-value offers.
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More Likely to Pay – Convert them with discounts and incentives.
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More Likely Not to Pay – Focus retention efforts elsewhere.
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Won’t Pay – Avoid spending user acquisition budgets on low-value cohorts.
This enables smarter acquisition, personalized monetization strategies, and higher return on ad spend.
Read more: Benefits of AI in Data Analytics
LTV Forecasting & Lookalike Audiences for Smarter UA
We introduced new tools to optimize ad campaigns:
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LTV Forecasting – Track long-term revenue trends from in-app purchases, ads, and subscriptions.
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Lookalike Audiences – Export high-value user segments for better Google and Facebook targeting.
Find, acquire, and retain the most profitable users with data-driven user acquisition strategies.
A/B Testing & Automated Experimentation
Testing new features and pricing strategies is now seamless with:
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Built-in A/B Testing – Compare different UI, pricing models, onboarding flows, and more.
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SQL Dashboard Variables – Adjust query parameters on the fly without rewriting SQL.
Less guesswork, more data-backed decisions.
Read more: A/B Testing Essentials: Strategies, Metrics, and AI
Stronger Collaboration with Dashboards & Comments
To streamline teamwork, we launched:
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Widget Comments & Mentions – Tag teammates, discuss insights, and act faster.
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Text Widgets for Dashboards – Add explanations, KPI notes, and key takeaways directly inside dashboards.
Let us know what you think!
Check out our demo to see how it works in action!