2016 was a year of major advancements for devtodev, introducing new analytics tools, advanced reporting features, and expanded integrations to help developers gain deeper insights into user behavior, retention, and monetization.
Push API for Automated Messaging
We introduced Push API, allowing developers to send push notifications directly from their server via devtodev. This feature enabled:
-
Customizable, event-based push messages
-
Personalized user engagement strategies
-
Seamless tracking of push notification effectiveness
New Unity SDK with Simplified Integration
We released a new version of our Unity SDK that covered all Unity-supported platforms (Android, iOS, Windows Store, macOS, Windows, and web). This version introduced visual integration, making the setup process faster and code-free.
Users by Level Report
To help developers understand user progression, we introduced the Users by Level Report, providing insights into:
-
How users are distributed across levels
-
Monetization patterns at different stages
-
Paying user segmentation (whales, dolphins, etc.)
-
Behavioral comparisons between user cohorts
This report helped developers identify engagement bottlenecks and optimize level design for better retention.
Read more: Unlock Insights with Devtodev’s User Flow Report
Slack Integration for Daily Metrics
With the rise of Slack as a team collaboration tool, we launched devtodev integration for Slack, allowing teams to:
-
Receive daily automated reports on app metrics
-
Track gross revenue, active users, and key engagement trends
-
Monitor analytics directly within Slack channels
User Module for Individual Behavior Analysis
A new “Users” module provided detailed user behavior tracking, helping developers:
-
Understand individual user activity and spending patterns
-
Send targeted push notifications to specific segments
-
Build more personalized engagement strategies
User Progress Tracking (Levels & Locations)
Due to high demand, we introduced the User Progress Report, allowing developers to track progression not just by levels but also by locations. This helped:
-
Identify where users drop off or get stuck
-
Track spending behavior at different locations
-
Optimize game structure and user flow
SQL Wizard for Custom Reports
We launched SQL Wizard, enabling advanced data queries within devtodev. Developers could now:
-
Run SQL queries to create custom analytics reports
-
Export raw data for deeper analysis
-
Combine multiple data sources to track complex trends
Read more: SQL Knowledge Levels: Beginner, Middle, Advanced
Performance Report for Key Metrics Overview
We introduced the Performance Report, a dashboard summarizing all essential metrics from the last 30 days, including:
-
Revenue and acquisition trends
-
User retention and engagement insights
-
Comparisons across countries and platforms
This report helped developers quickly assess their app’s health and identify opportunities for growth.
Read more: Top Reports for Producers you Need to Check at devtodev
Tutorial Dynamics Report for FTUE Optimization
Since onboarding is critical for retention, we launched the Tutorial Dynamics Report, allowing developers to:
-
Track how long users take to complete tutorials
-
Identify users who start but never finish the tutorial
-
Compare completion times across different segments (e.g., tablet vs. phone users, Canada vs. France)
This helped optimize first-time user experience (FTUE), reducing churn during onboarding.
Let us know what you think!
Check out our demo to see how it works in action!