devtodev Key Milestones in 2015

2015 was a year of major improvements for devtodev, bringing advanced analytics reports, cross-platform tracking, expanded SDK support, and precision push-notifications. Below are the most important updates from this year.

Tutorial Steps Report

We introduced the Tutorial Steps Report to help developers track where users drop off during onboarding. This report provided:

• A step-by-step breakdown of tutorial completion rates

• Churn analysis at each stage

• Optimization insights to improve user retention

By identifying friction points early, developers could streamline onboarding and increase long-term engagement.

Social Metrics Report

A new Social Metrics Report allowed developers to track:

• Social network connections and in-app posting activity

• User behavior patterns based on social engagement

• Effectiveness of community management and viral marketing strategies

This report helped developers optimize user engagement through social features.

Read more: 5 devtodev Reports That Will Be Useful for Every Project

New SDK Releases for Desktop and Web

In 2015, devtodev expanded beyond mobile analytics with new SDKs:

• Adobe Air Extension for Android – Simplified audience tracking for Adobe Air-based apps

• Windows 8.1 SDK – Opened analytics to desktop applications

• Mac OS X SDK – Provided insights for macOS developers

• Web SDK for Facebook and other platforms – Allowed developers to track user behavior across Facebook, Google Plus, and VK

With these additions, devtodev became a truly cross-platform analytics service, supporting mobile, desktop, and web applications.

Device Segmentation

We introduced device-based segmentation, allowing developers to analyze user behavior by:

• Device type and vendor

• Screen size and resolution

• Performance metrics and ARPU variations

This feature provided deeper insights into how hardware influences user behavior and monetization.

Cross-Platform Analytics

A groundbreaking cross-platform analytics feature enabled developers to:

• Track how many users install an app on multiple platforms

• Analyze user behavior across different devices

• Identify high-value cross-platform users

This allowed developers to optimize multi-platform engagement and increase lifetime value.

Major SDK Updates & Cross-Platform ID Integration

To improve analytics accuracy, we rolled out a massive SDK update across all platforms, introducing:

• Cross-platform user identification for better tracking

• Optimized SDK integration process

• Windows 10 and Mac OS support

These updates ensured seamless data collection across multiple platforms.

Six New Payment Reports

We introduced six new payment reports to help developers analyze user spending behavior:

1. Period Until Payment – Tracks how long users take to make their first purchase.

2. Users by Transactions – Measures how many users make multiple payments.

3. Paying User Segments – Groups payers based on their total spending.

4. Users & Gross Structure – Analyzes revenue trends based on install dates.

5. Recency, Frequency, Monetary (RFM) – Monitors spending frequency and user lifetime value.

6. Paying User Activity – Tracks how often paying users return to make additional purchases.

These reports helped developers refine their monetization strategies.

Read more: Meet 6 New Payment Reports

Enhanced Push-Notification System

To improve user engagement and retention, devtodev introduced a highly flexible push-notification system with:

• Custom event-based triggers (e.g., send a push if a user completes a quest but hasn’t claimed a reward)

• Segmentation by activity date (e.g., target users who were active 30–90 days ago)

• Device and app version targeting

• Local time delivery to ensure messages arrive at the right moment

This gave developers greater control over push notifications, leading to higher engagement and conversion rates.

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